Apple held a last-minute virtual, spooky-themed event on October 30th known as Apple's ‘Scary Fast’ Event. The announcement of the new event left fans feeling uncertain, as the unveiling and release of the new iPhone 15 had already occurred a couple of months ago in September. However, the new event did not disappoint, unveiling the two new Apple products, the MacBook Pro and iMac. These two new pieces of tech will be released supporting the new M3 processing chips which we will dive into throughout this blog.
So, let’s take a look at the event highlights, keeping you updated in case you missed out, we have plenty to catch up on, so let’s get right into it.
MacBook Pro:
The first announcement which excited Apple fans was the reveal of their upcoming MacBook Pro, which will be available in both 14” and 16” sizes. Considering Apple completely revamped the exterior of the MacBook 2 years ago, it wasn’t a surprise that this time they would decide to focus on the interior aspects.
The new MacBook will feature the latest M3 chip processor.
What is expected in MacBook 2023?
| Screen Brightness | Screen will be 20% brighter than past models. |
| Battery Improvement | Battery now lasts up to 22 hours. |
| Colours Available | As well as the silver and space grey, a new Space |Black has been released for Apple fans to order. |
Related blog: 10 MacBook Hidden Features
iMac:
What are the new features of the new iMac?
Another release Apple fans were expecting was the release of a new iMac with 24” screen. Because it’s been over 2 years since a big iMac update was put into place, it again, wasn’t a complete shock to hear about the product's latest upgrade. The hardware of the new iMac will remain the same, with the device being available in the same colours as previously also, green, yellow, orange, pink, purple, blue and silver.
Although the iMac on the outside is more or less identical, there is one new feature interiorly which will be the M3 Processor being added to the device. Where fans have the choice between an 8-core GPU and a 10-coreGPU.
Related blog: Our Range of Apple Mac Devices
New apple m3 chip 2023:
Although the announcement of these two new products is very exciting. There is also another aspect to both pieces of tech that we cannot ignore. That’s the latest M3 Processing chips, the M3, M3 Pro and M3 Max. The M series chips have been available since 2020, and the third instalment of these chips brings a 3-nanometer process, packing more transistors into a smaller space enhancing both speed and efficiency. But what is Apple's latest M Series chip?
Is M3 chip good?
| Dynamic Caching | Enables processor to allocate memory for each task dynamically. |
| Ray Tracing | Benefits graphics, as game developers can utilise it to accurately illustrate lighting elements like reflections and shadows. |
| Mesh Shading | Also benefits graphics, helping to visually elaborate scenes within games to appear smoother without skips. |
Related blog: Next-Level Reality: Apples Vision Pro Headset
Conclusion:
So, what do you think of the new Apple products? Will you be considering checking them out when they are in stores? Maybe you want to update your tech but not to the most recent model? At Stock Must Go, we have plenty of other laptops like the refurbished iMac, computers and monitors waiting for you, from top brands like Apple, Samsung, and Dell!
Make sure to take a look at our computing range, there’s something for everyone!
